Operational Improvement Impact

Engaged by a nationwide private equity group, Northbridge swiftly implemented operational changes to address occupancy challenges and revenue losses in independent senior living assets.

Northbridge was retained by a private equity group with ownership in multiple independent senior living assets nationwide.

These assets were challenged with significant and consistent occupancy lows and lost revenue. While sales and marketing were identified as major contributors to weak performance, Northbridge assessed its operations and identified trouble areas in onsite leadership capabilities, physical plant operations, and missed opportunities in capturing ancillary revenue.

Upon completion of the audit, Northbridge was retained to work with the equity group’s operator to implement necessary changes in all areas of the communities.

As a result, Northbridge is credited with prioritizing and accelerating operational issues that were adversely affecting the equity group’s investment, allowing a nimbler and more consequential turnaround.

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Featured Case Studies

Start Up Distress

A two-community portfolio situated in the Midwest encountered a setback during its third year of development, coupled with an unusually elevated level of resident dissatisfaction. The REIT that owned these assets reached out to NAS with a request to conduct our proprietary audit. Beyond the audit the engagement also included an evaluation of the competitors through site visits and assessments.

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Midwest-Southwest Turnaround to Stabilization

A private equity firm engaged NAS to partner alongside one of its national operators to drive the sales and marketing turnaround of five assets in the Midwest and Southwest, which were collectively stagnant at an average occupancy in the high 60% range.

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Mid-Atlantic Rate Push

Northbridge was engaged to evaluate the financial and operational standing of four assisted living and memory care communities located in the mid-Atlantic region. These assets had faced a decline in occupancy rates during the pandemic, elevating concern with the private equity ownership regarding the operator’s capacity to execute a turnaround.

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