IL/AL Turnaround Sales and Marketing

Hired by a private equity firm, Northbridge quickly turned around sales and marketing for five underperforming Midwest and Southwest assets, increasing portfolio occupancy from 61% to 86% within six months.

A private equity firm engaged Northbridge to work with one of its national operators to drive the sales and marketing turnaround for five assets in the Midwest and Southwest, which were collectively stuck below budget for months at a time.

Northbridge deployed fast-track recommendations to tighten the sales systems, enhance the tour experience, accelerate quality lead generation practices, and create plans for reputation repair. Because sales are impacted by operations, Northbridge quickly deployed its operations practices—which resulted in high-impact and low-cost physical plant changes, leadership accountability measures, and staffing adjustments that drove census across the portfolio.

In less than six months, this portfolio’s occupancy grew from 61% to 86%.

  • 6 Month

    Engagement period

  • 86% Occupancy

    Start of engagement: 61%

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